The PlusOne Talent Agency is an emerging talent agency that aims to discover exceptional talents and help them take their careers to the next level. Our team had the unique opportunity to develop the PlusOne brand from scratch and create a timeless brand identity concept.
We started with the logo design, focusing on creating a modern and minimalist logo that instantly represents PlusOne. The use of square shapes within the plus sign presented itself and became a central element of the overall branding.
These square elements are subtly present in various design elements, creating a cohesive visual identity. The tagline and communicative texts were carefully crafted to convey the values and purpose of PlusOne.
The developed branding was then adapted
to all media and communication channels. The website received a modern and intuitive design, improving usability and inviting visitors to learn more about the agency and its talents. The agency presentation was also designed accordingly to reflect the visual identity of PlusOne and impress potential partners and clients.
Furthermore, business cards, letterhead, and other marketing materials were designed to ensure a consistent appearance. The branding of PlusOne was consistently applied to ensure a strong brand presence and recognition.
Location — Munich, Germany
Project — Art Direction - Logo Design - Brand Identity
Designer — Alee Hyder | Later Labs Studio®
Year — Feb. 2022
